The New York Times Circuits section (registration
required) has a
fun profile of the author of "Be
More Chill," a novel aimed at teenagers, and how he
(and Miramax) leveraged the Web to promote the book. The
focal point for the book is a squip, which is a tiny
ingestible supercomputer that gives you social advice on
the spot. So the author, 23-year-old Ned Vizzini and his
Web designer friend decided to build a "world of
Websites" now known as the Squipiverse and teens are
eating it up. From the article:
"So with $13,500 from Miramax - along with
contributions by a growing number of online followers -
Mr. Vizzini and Mr. Collett built the Squipiverse, a
constellation of 14 Web sites devoted to all fictional
things squip: squip news, squip viruses, even squip
detractors. And while the teenagers involved control
their computers - as opposed to vice versa - there's a
sense in which the creativity and community of the
Squipiverse makes them, well, cool."
Posted by anastasia at
October 21, 2004 12:33 PM
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Here's what others have to say about Inside
the Squipiverse:
Published by Anastasia Goodstein, Ypulse provides daily news &
commentary about Generation Y for media and marketing professionals.
Anastasia Goodstein (journalist) has worked with several leading
online consumer brands including AOL, Oxygen and Teen People. Read more.
