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October 21, 2004

Inside the Squipiverse

The New York Times Circuits section (registration required) has a fun profile of the author of "Be More Chill," a novel aimed at teenagers, and how he (and Miramax) leveraged the Web to promote the book. The focal point for the book is a squip, which is a tiny ingestible supercomputer that gives you social advice on the spot. So the author, 23-year-old Ned Vizzini and his Web designer friend decided to build a "world of Websites" now known as the Squipiverse and teens are eating it up. From the article:

"So with $13,500 from Miramax - along with contributions by a growing number of online followers - Mr. Vizzini and Mr. Collett built the Squipiverse, a constellation of 14 Web sites devoted to all fictional things squip: squip news, squip viruses, even squip detractors. And while the teenagers involved control their computers - as opposed to vice versa - there's a sense in which the creativity and community of the Squipiverse makes them, well, cool."

Posted by anastasia at October 21, 2004 12:33 PM

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